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Majority of Viewers Say Restaurants should be Required to List Nutritional Information


Calorie Counting Study
60% believe nutritional information would decrease the nation's obesity rate

Flemington, NJ, October 1, 2009 – A new media study among 402 viewers of a news clip featuring restaurants that provide nutritional information to their customers revealed that the majority of respondents (84%) reported that restaurants should be required to list nutritional information.

The study was conducted by HCD Research using its MediaCurves.com® website during September 28-30, to obtain consumers’ perceptions of a news clip which discusses the idea of having restaurants provide nutritional information on the foods they serve to customers.

The study revealed that 60% of respondents indicated that requiring all restaurants to list nutritional information would help to decrease the national obesity rate. Less than half of respondents (43%) reported that they would be more likely to eat out if restaurants were required to list nutritional information. More than half of respondents (54%) indicated that a listing of nutritional information for all food and beverages in restaurants would influence their food purchasing decisions.

Among the findings:

Do you think restaurants should be required to list nutrition information on the
food/beverages they serve in their establishments?

 

Total

Yes

84%

No

16%

If it was required for all restaurants to list nutritional information on their food/beverages:

 

Total

The national obesity rate would increase

4%

The national obesity rate would decrease

60%

The national obesity rate would stay the same

37%

Would you be more or less likely to eat out if restaurants
were required to list nutritional information?

 

Total

More likely

43%

Less likely

7%

No change

51%

Do you think having nutritional information listed on all food/beverages served at restaurants would influence your food purchasing behavior?

 

Total

Yes

54%

Somewhat

33%

No

13%

While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. 

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RE: Calorie Counting Study
by melody (User #229183) on Thursday, October 1, 2009 @ 4:22:24 PM (#2833)
THIS IS SO TRUE!!
Reply
RE: Calorie Counting Study
by rhkennerly (User #216250) on Thursday, October 1, 2009 @ 4:22:24 PM (#2834)
I know that at McD's there is more salt on/in a Ceasar Chicken Salad--before the dressing--than on a medium fries. How can any consumer make a rational choice with that going on?
Reply
RE: Calorie Counting Study
by JUSTAM (User #229139) on Thursday, October 1, 2009 @ 4:22:24 PM (#2835)
this info on food items would be great
Reply
RE: Calorie Counting Study
by tekkensmth (User #229208) on Thursday, October 1, 2009 @ 4:22:25 PM (#2836)
I thought it was really interesting. This is a topic that is increasingly becoming a hot public issue and I think it is great companies and organizations are taking my opinion and others into consideration.
Reply
RE: Calorie Counting Study
by keilo68 (User #228022) on Thursday, October 1, 2009 @ 4:22:25 PM (#2837)
thank you for this survey it makes me take a more positive look at my calorie intake
Reply
RE: Calorie Counting Study
by rogersr4 (User #229290) on Thursday, October 1, 2009 @ 4:22:25 PM (#2838)
I think that it would be a great idea to start posting calories in restruants
Reply
RE: Calorie Counting Study
by jkoesy (User #227843) on Thursday, October 1, 2009 @ 4:22:25 PM (#2839)
I think it would be interesting to have this information at restaurants, but I don't think it would impact the national obesity rate. Changes have to be made at home as well as eating out, as well as exercising more, too.
Reply
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by Violetithap (Anonymous User) on Wednesday, December 5, 2012 @ 12:02:20 AM (#8226)
try clothing relsae stores.. google your area for them. i dont mean thrift stores. I know of some chains called wear it again and plato's closet. I hear theyre nice and carry all new abercrombie, lacoste, ruehl, etc. clothes. idk if they have boots, probably. Ive never actually been into one, but thats my input. hope it helps. its worth a shot
Reply
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by Seokki (Anonymous User) on Friday, December 7, 2012 @ 4:57:11 AM (#8250)
i think the longest ones (the ones that come up over your cavels) are the warmest. i have long and short ones and the long ones always keep me warmest. wear double pairs of socks and in california, where i live, wearing leg warmers with uggs is fashionable. stay warm!
Reply
RE: Calorie Counting Study
by jacalynm (User #202322) on Thursday, October 1, 2009 @ 4:22:25 PM (#2840)
very interesting that courts have to get involved in caloric content issues
Reply
RE: Calorie Counting Study
by RAE7236 (User #98237) on Thursday, October 1, 2009 @ 4:22:25 PM (#2841)
LOVE CLARK HOWARD, WATCH HIM ALL THE TIME
Reply
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by Lettice (Anonymous User) on Wednesday, September 28, 2011 @ 8:43:24 PM (#6939)
I was looking everywhere and this ppoepd up like nothing!
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RE: Calorie Counting Study
by Janah1 (User #219896) on Thursday, October 1, 2009 @ 4:22:25 PM (#2842)
This is a very important issue! Obesity is far reaching in its ramifications. The more we can do to increase awareness of calorie content, the better. Thank you for this interesting and important survey.
Reply
RE: Calorie Counting Study
by Chelle1605 (User #223903) on Thursday, October 1, 2009 @ 4:22:25 PM (#2843)
informational
Reply
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RE: Calorie Counting Study
by shestark (User #206450) on Thursday, October 1, 2009 @ 4:22:25 PM (#2844)
I think this is a wonderful idea!
Reply
RE: Calorie Counting Study
by kloeb2 (User #225917) on Thursday, October 1, 2009 @ 4:22:25 PM (#2845)
very interesting idea...I would certainly appreciate the information, but don't know if it should be required. It seems it would be difficult for the govt to moniter
Reply
RE: Calorie Counting Study
by pwalbridge (User #229260) on Thursday, October 1, 2009 @ 4:22:25 PM (#2846)
I listen to Clark Howard now on the radio so it was a pleasure seeing him! I'd love to lose 10 lbs but due to surgery (C-section) that small excess will not come off. As far as restaurants putting nutritional info on their products, it makes them look good but we do that now (McDonald's and such) and the obesity rate is rising. I only see it increasing even if every restaurant did that.
Reply
RE: Calorie Counting Study
by joejoe164 (User #223714) on Thursday, October 1, 2009 @ 4:22:25 PM (#2847)
veri intresting survey that probaly have fast food resturantts furious with this let it pass and i bet there will be a lower obestiy rate in the untide states.
Reply
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by Msm (Anonymous User) on Sunday, July 29, 2012 @ 5:40:42 PM (#7859)
This isn't healthy- You need caoielrs or else you won't have energy. You shouldn't rush yourself. You body is different from everybody else, and some just can't lose weight as quickly as others. Also, cardio is not the answer for weight loss and muscle gain, it's weights. Weights make your muscles work more, while cardio just makes your heart work more. Cardio is a good warm up, but don't rely on that for a six pack. Just focus on being healthy, not of the number on the scale instead!
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by Carmelo (Anonymous User) on Wednesday, November 7, 2012 @ 5:53:08 AM (#8166)
And I was just wnodireng about that too!
Reply
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by Carmelo (Anonymous User) on Wednesday, November 7, 2012 @ 5:53:13 AM (#8167)
And I was just wnodireng about that too!
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RE: Calorie Counting Study
by 1954bullitt (User #227917) on Thursday, October 1, 2009 @ 4:22:25 PM (#2848)
I do not do fast food...
Reply
RE: Calorie Counting Study
by selandhal (User #222757) on Thursday, October 1, 2009 @ 4:22:25 PM (#2849)
It would be great for our nation's health if people were more interested in better nutrition and calorie selection.
Reply
RE: Calorie Counting Study
by angelyze364 (User #225909) on Thursday, October 1, 2009 @ 4:22:25 PM (#2850)
I think if the public became more aware of nutritional / caloric content they would think twice before consuming a 1500 calorie cheeseburer. This could possibly affect the obesity levels in the US.
Reply
RE: Calorie Counting Study
by drent13 (Anonymous User) on Thursday, October 15, 2009 @ 4:00:45 PM (#3019)
I agree! I've lost 45 lbs since last year and I started to keep a food log since early this year. Once you start writing everything you eat your amazed on fast those calorie numbers add up! I love looking at nutritional facts that restaurants post it enables me to make better choices in regards to caloric intake, fat/protein/carb intake. All of that matters at the end of the day!
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RE: Calorie Counting Study
by smewell (User #229334) on Thursday, October 1, 2009 @ 4:22:25 PM (#2851)
I think that is an amazing idea!
Reply
RE: Calorie Counting Study
by PASYLVIA (User #222900) on Thursday, October 1, 2009 @ 4:22:25 PM (#2852)
I THINK ITS GREAT , PEOPLE SHOULD KNOW WHAT THERE EATING ,I THINK WE HAVE RITES TO KNOW WHAT WE PUT IN OUR BODYS AND OUR CHILDREN
Reply
RE: Calorie Counting Study
by rtelms (User #228403) on Thursday, October 1, 2009 @ 4:22:25 PM (#2853)
This is a great idea. I hope we can get this instituted!
Reply
RE: Calorie Counting Study
by bed1982 (User #229348) on Thursday, October 1, 2009 @ 4:22:25 PM (#2854)
really interested. at the very least people would eat better out of embarrassment
Reply
RE: Calorie Counting Study
by missylch1 (User #217320) on Thursday, October 1, 2009 @ 4:22:25 PM (#2855)
nice survey. However, I don't particular care for Clark Howard. He has an irritating voice.
Reply
RE: Calorie Counting Study
by julpflep (User #226846) on Thursday, October 1, 2009 @ 4:22:25 PM (#2856)
I would have appreciated if the survey would have allowed me to offer further explanation of my answers. Although I'm extremely concerned about nutritional information on the foods I eat, I don't believe a restaurant should be legally REQUIRED to offer nutritional information. Giving more details may have been helpful for restaurants in serving their customers more effectively, which would improve their business.
Reply
RE: Calorie Counting Study
by Edmund (User #222167) on Thursday, October 1, 2009 @ 4:22:25 PM (#2857)
People who are excessly over weight..just do not care...so they will coninue to eat anything..I believe
Reply
RE: Calorie Counting Study
by Crispey (User #229270) on Thursday, October 1, 2009 @ 4:22:25 PM (#2858)
I found your survey interesting and hope that others will benefit from it. My family and I ate at the same restaurant for years before a situation caused us to look at their nutritional information. We were shocked to find out how some of the food was prepared and what was actually in it in addition to the calorie content. We ate there regularly due to our hectic work schedule, but after reading this information we cut back and found that we lost weight within weeks. Still loved the restaurant but made wiser choices after having this knowledge. Some will continue in bad habits but many consumers are just not informed or don't know where to find the information. Thanks again for the opportunity to participate in your survey.
Reply
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by Ifan (Anonymous User) on Sunday, June 17, 2012 @ 3:12:03 PM (#7741)
You have the basic idea, but their is a little more to it.Overall wgehit *is* as numbers game, meaning that if the calories you take in are less than the number required to "run" your body you will lose wgehit.One pound of fat equals 3500 calories. You can either cut that many calories from the diet, or you can burn them with additional exercize. For example:If you cut 500 calories from your daily diet after one week that would equal 3500, so you would lose one pound. Or you could burn 500 extra calories a day by jogging an hour at the end of a week it would equal one pound lost.If you Cut 500 calories per day AND jogged for an hour (500 cal) that would equal 2 pounds per week. And so on Except there is a minimum amount of calories and nutriets your body REALLY likes to take in, otherwise it makes some hormonal changes that conserve energy by slowing your metabolism. Most diets say to not go under 1200 cal a day, but that is usually considering a person of average height and wgehit. If you are taller, or already overweight you may need signifigantly more calories to prevent dropping into metabolism hibernation.To answer your question, if you eat 1200 calories, that is your intake. It doesn't matter if you burn an equal amount right away Except for very simple carbs (sugar) most food take a while to digest and is not used immediatly for energy. Even simple carbs aren't used right away unless you have already exhausted all the glycogen stored in your liver.Remeber the 1200 you burn at the gym would be ON TOP of the other 1200 calories required to run your body as normal Breathing, Sleeping, Healing, Walking around etc all take calories too.Let's imagine you normally eat 2000 calories per day. You look online and see your minimum caloric intake should be 1500. This means you should not cut more than 500 calories per day from your diet. You could lose 1 lb per week by diet alone. If you want to lose more wgehit weekly you would need to do it by exercise. If you tried to cut your diet down to 1000 the whole thing would likely backfire.There is also so smaller effects related to hunger hormones related to glycemic index of food, but that starts to get a little technical..Hope this helps!
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RE: Calorie Counting Study
by Everamber (User #228530) on Thursday, October 1, 2009 @ 4:22:25 PM (#2859)
I enjoyed this survey. I am very concerned about my health and what I eat being healthy.
Reply
RE: Calorie Counting Study
by Italianprincess87 (User #229415) on Thursday, October 1, 2009 @ 4:22:25 PM (#2860)
If McDonalds and any other fast food restuarant have calorie counts so can some of the resturants that will probably need nutrition and calorie counts.
Reply
RE: Calorie Counting Study
by kajohill (User #228956) on Thursday, October 1, 2009 @ 4:22:25 PM (#2861)
I really don't think listing the calories will make much difference
Reply
RE: Calorie Counting Study
by mrbajk (User #222908) on Thursday, October 1, 2009 @ 4:22:25 PM (#2862)
I think this is a really good idea
Reply
RE: Calorie Counting Study
by bsilevy (User #222026) on Thursday, October 1, 2009 @ 4:22:25 PM (#2863)
My reaction was also influenced by the host and his poor use of humor in the delivery.
Reply
RE: Calorie Counting Study
by Willtpaid (User #229385) on Thursday, October 1, 2009 @ 4:22:25 PM (#2864)
People goto places to get certain foods, they know the place is bad if the the place is bad for them but they would go anyways.
Reply
RE: Calorie Counting Study
by ymdante (User #228952) on Thursday, October 1, 2009 @ 4:22:25 PM (#2865)
I love this idea of having calorie counts at eating establishments!
Reply
RE: Calorie Counting Study
by Brandon (User #229345) on Thursday, October 1, 2009 @ 4:22:25 PM (#2866)
I think this is a very good idea.
Reply
RE: Calorie Counting Study
by momatabs (User #229190) on Thursday, October 1, 2009 @ 4:22:26 PM (#2867)
I hope food industry starts posting info
Reply
RE: Calorie Counting Study
by Alonie (User #229337) on Thursday, October 1, 2009 @ 4:22:26 PM (#2868)
I think the video was ok. It will be helpful to some people but people who are stuck in their ways wont change no matter what
Reply
RE: Calorie Counting Study
by heididave (User #220182) on Thursday, October 1, 2009 @ 4:22:26 PM (#2869)
People aren't fat because McDonalds doesn't list its calories on the menu board. You can find that info on pamphlet or website of the restaurant. They are fat because physical education has been taken out of schools. Kids stay inside and play video games or computers instead being outside playing!
Reply
RE: Calorie Counting Study
by tracybgreene (User #200659) on Thursday, October 1, 2009 @ 4:22:26 PM (#2870)
I love the idea of being able to see how many calories we're about to consume. It would certainly help me make smarter choices. Perhaps it would help with obesity too if people realized what they were really eating. Some of our favorite menu items are ridiculously high in calories and fat!
Reply
RE: Calorie Counting Study
by aburkholder (User #229220) on Thursday, October 1, 2009 @ 4:22:26 PM (#2871)
Would love for this to take place in my state. I would truly choose better foods if I saw the calorie count. Wonderful Survey!
Reply
RE: Calorie Counting Study
by Ben at Mediacurves (Administrator #224968) on Friday, October 2, 2009 @ 10:53:34 AM (#2874)
Thanks for all the great comments!
Reply
RE: Calorie Counting Study
by Chris McNeil (Anonymous User) on Friday, October 2, 2009 @ 1:00:13 PM (#2875)
Interesting results.

I feel educated consumers need a full nutrition analysis, though.

This would help the restaurants gain business because people on high fiber or low sodium diets (for instance) would feel more comfortable dining out while meeting their requirements.

Chris McNeil, founder
FitMenu Restaurant Nutrition and Healthy Dining Program
http://www.fitmenu.net


Reply
RE: Calorie Counting Study
by AshleyEngland (User #258187) on Monday, October 3, 2011 @ 1:19:50 AM (#6967)
It would be great if this study could help me by being added as a link on facebook. I try to keep count of calories but it is hard to do it by my self. thanks for leting me read more I have learned something new to day that I did not know. I love learning new things all the time
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