Flemington, NJ, August 25, 2009 – A new national study among 675 physicians revealed that majority of doctors (60%) reported that there is some level of risk that the H1N1 virus will result in a worldwide catastrophic pandemic.
The study was conducted on August 24 by HCD Research using its MediaCurves.com® website, and the Muhlenberg College Institute of Public Opinion (MCIPO), as part of a series of studies which have been conducted since April to obtain physicians’ perceptions of the H1N1 virus. The studies are being conducted on a weekly basis to measure physicians’ personal and professional views on the issue.
The study also revealed that majority of physicians reported that the current media coverage on H1N1 and the related news surrounding the virus is appropriate given the perceived risk level. One-third of respondents (33%) indicated that the media coverage of the H1N1 virus is excessive.
Among the findings:
Please indicate the level of risk that the H1N1 swine flu could result in a catastrophic pandemic. Use a scale from 1 to 7, where 1 indicates "No Risk" and 7 indicates "Extremely High Risk."
|
|
Wk 1 |
Wk 2 |
Wk 3 |
Wk 4 |
Wk 5 |
Wk 6 |
Wk 7 |
Wk 8 |
Wk 9 |
|
1 - No Risk |
1% |
2% |
3% |
2% |
3% |
2% |
1% |
1% |
1% |
|
2 - Low Risk |
13% |
27% |
26% |
33% |
25% |
22% |
19% |
15% |
14% |
|
Bottom 2 |
14% |
30% |
29% |
35% |
28% |
24% |
20% |
16% |
15% |
|
3 - Somewhat Low Risk |
14% |
18% |
17% |
16% |
16% |
15% |
13% |
13% |
12% |
|
4 - Neither At Risk or Not At Risk |
9% |
12% |
14% |
14% |
12% |
13% |
12% |
13% |
13% |
|
5 - Somewhat |
49% |
31% |
33% |
29% |
37% |
36% |
41% |
44% |
45% |
|
Top 2 |
14% |
9% |
8% |
6% |
7% |
12% |
13% |
14% |
15% |
|
6 - High Risk |
12% |
7% |
7% |
6% |
6% |
10% |
11% |
13% |
13% |
|
7 - Extremely High Risk |
2% |
1% |
1% |
0% |
1% |
2% |
1% |
1% |
2% |
|
MEAN |
4.4 |
3.7 Neutral |
3.7 Neutral |
3.5 Neutral |
3.8 Neutral |
4.0 Neutral |
4.1 Neutral |
4.3 Neutral |
4.3 Neutral |
“What do you think about media coverage concerning the H1N1 virus?”
|
|
Total |
|
Too much media coverage |
33% |
|
Right amount of media coverage |
59% |
|
Not enough media coverage |
8% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
I ask people that I see daily to hug with out kissing and pay close attention to what is happening around me. I will notice if anyone looks unhealthy or "under the weather" ad try to avoid them.
I also try to keep an eye on my own health. I manage it weell but do not need a new illness to take me down.