Flemington, NJ, August 11, 2009 – A new national study among 665 physicians revealed the level of concern continues to rise with more than half (58%) reporting that the HINI Swine Flu poses some level of risk for a worldwide catastrophic pandemic.
The study was conducted last night by HCD Research using its MediaCurves.com® website, and the Muhlenberg College Institute of Public Opinion (MCIPO), as part of a series of studies which have been conducted since April to obtain physicians’ perceptions of the H1N1 virus. The studies are being conducted on a weekly basis to measure physicians’ personal and professional views on the issue.
The study revealed that the level of concern among physicians is steadily increasing with more than half of physicians (58%) reporting that there is some level of risk for a catastrophic pandemic, compared to 53% in a July 27 study and 49% in a July 14 study.
Among the findings:
Please indicate the level of risk that the H1N1 swine flu could result in a catastrophic pandemic. Use a scale from 1 to 7, where 1 indicates "No Risk" and 7 indicates "Extremely High Risk."
|
|
Wk 1 |
Wk 2 |
Wk 3 |
Wk 4 |
Wk 5 |
Wk 6 |
Wk 7 |
Wk 8 |
|
1 - No Risk |
1% |
2% |
3% |
2% |
3% |
2% |
1% |
1% |
|
2 - Low Risk |
13% |
27% |
26% |
33% |
25% |
22% |
19% |
15% |
|
Bottom 2 |
14% |
30% |
29% |
35% |
28% |
24% |
20% |
16% |
|
3 - Somewhat Low Risk |
14% |
18% |
17% |
16% |
16% |
15% |
13% |
13% |
|
4 - Neither At Risk or Not At Risk |
9% |
12% |
14% |
14% |
12% |
13% |
12% |
13% |
|
5 - Somewhat |
49% |
31% |
33% |
29% |
37% |
36% |
41% |
44% |
|
Top 2 |
14% |
9% |
8% |
6% |
7% |
12% |
13% |
14% |
|
6 - High Risk |
12% |
7% |
7% |
6% |
6% |
10% |
11% |
13% |
|
7 - Extremely High Risk |
2% |
1% |
1% |
0% |
1% |
2% |
1% |
1% |
|
MEAN |
4.4 |
3.7 Neutral |
3.7 Neutral |
3.5 Neutral |
3.8 Neutral |
4.0 Neutral |
4.1 Neutral |
4.3 Neutral |
Please indicate your level of concern regarding the degree of the impact that
the H1N1 swine flu epidemic will have on you and your family.
Use a scale from 1 to 7, where 1 indicates "Not At All Concerned" and 7 indicates "Extremely Concerned."
|
|
Wk 1 |
Wk 2 |
Wk 3 |
Wk 4 |
Wk 5 |
Wk 6 |
Wk 7 |
Wk 8 |
|
1 - Not At All Concerned |
3% |
6% |
6% |
7% |
6% |
4% |
3% |
3% |
|
2 - Not Concerned |
12% |
21% |
22% |
27% |
21% |
19% |
15% |
12% |
|
Bottom 2 |
15% |
27% |
28% |
35% |
27% |
23% |
18% |
15% |
|
3 - Somewhat Not Concerned |
11% |
19% |
19% |
15% |
17% |
14% |
16% |
16% |
|
4 - Neutral |
12% |
13% |
14% |
13% |
15% |
15% |
15% |
14% |
|
5 - Somewhat Concerned |
41% |
31% |
30% |
29% |
31% |
33% |
38% |
37% |
|
Top 2 |
21% |
10% |
9% |
9% |
11% |
15% |
15% |
19% |
|
6 - Concerned |
18% |
9% |
8% |
8% |
10% |
12% |
12% |
17% |
|
7 - Extremely Concerned |
4% |
1% |
1% |
1% |
1% |
3% |
2% |
2% |
|
MEAN |
4.4 |
3.8 Neutral |
3.7 Neutral |
3.6 Neutral |
3.8 Neutral |
4.0 Neutral |
4.2 Neutral |
4.3 |
“What do you think about media coverage concerning the H1N1 virus?”
|
|
Total |
|
Too much media coverage |
30% |
|
Right amount of media coverage |
60% |
|
Not enough media coverage |
10% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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