Flemington, NJ, July 31, 2009 – A new national media study among 602 Americans reveals that 68% feel that there should not be a tax placed on foods higher in fat.
The study was conducted by HCD Research using its MediaCurves.com® website during July 30-31, to obtain viewers’ perceptions of a video discussion of whether a tax should be placed on fattening foods, and whether obese individuals should pay higher insurance costs.
The study also revealed that 76% of viewers feel that the rise in medical costs has been moderately or highly impacted by the increase in obesity and obesity-related conditions. Only 3% of viewers feel that the increase in obesity rates has not affected the rise in medical costs. While 48% of viewers think obese individuals should pay higher insurance premiums, 52% disagree with this concept.
Among the findings:
“If the U.S. Government taxed higher-fat foods, the national obesity rate would:”
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Total
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Decrease
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24%
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Stay the same
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73%
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Increase
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2%
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“To what extent do you think the rise of medical costs is impacted by an increase in obesity and obesity-related conditions in the U.S.?”
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Total
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Highly impacted
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29%
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Moderately impacted
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47%
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Minimally impacted
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21%
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Not at all impacted
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3%
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“To what extent do you think the government should be involved in how/what Americans consume?”
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Total
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Highly involved
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6%
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Moderately involved
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21%
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Minimally involved
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33%
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Not at all involved
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41%
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“Please use the chart below and select which weight category you fall into based on your weight and height.”
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Total
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Under weight
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3%
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Healthy weight
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36%
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Moderate overweight
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44%
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Severe overweight
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18%
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While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.