Flemington, NJ, July 20, 2009 – A new national media study among 589 physicians revealed that the majority of physicians (82%) do not believe that drugs containing acetaminophen should be pulled off the market.
The study was conducted by HCD Research using its MediaCurves.com® website during July 17-19, to obtain physicians’ perceptions of a CNN news clip which outlined an FDA committee’s recent concern regarding acetaminophen, a drug found in several common prescription and non-prescription products.
“Physicians expressed sharp disagreement when the CNN reporter stated: ‘the committee said yank them off the market -- no more Vicoden, no more Percocet’, as evidenced by the downward spiral of our automated response curves,” explained Glenn Kessler, president and CEO, HCD Research.
The majority of doctors (70%) reported that the FDA’s warnings and concerns regarding the acetaminophen have not affected their prescribing habits.
Among the findings:
“Have your prescribing habits changed since becoming aware of the FDA’s recent warnings and concerns regarding the drug Acetaminophen? Select all that apply.”
|
|
Total |
|
More likely to prescribe products containing Acetaminophen |
1% |
|
Less likely to prescribe products containing Acetaminophen |
8% |
|
More likely to discuss warnings and dosage instructions with patients who are prescribed or use Acetaminophen products |
29% |
|
No change in prescribing habits for products containing Acetaminophen |
70% |
|
Other |
1% |
“Do you think the FDA should pull Acetaminophen products?”
|
|
Total |
|
Yes, both prescription and non-prescription Acetaminophen products |
4% |
|
Yes, prescription Acetaminophen products only |
6% |
|
Yes, non-prescription Acetaminophen products only |
3% |
|
Yes, they should pull only certain products containing Acetaminophen. |
6% |
|
No, they should not pull any Acetaminophen products |
82% |
While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. For additional information on HCD Research, access the company’s website at www.hcdi.net.MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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