Flemington, NJ, July 21, 2009 – A new national media study among 253 members of the general public revealed that the majority (56%) reported that drugs containing acetaminophen “should not” be pulled off the market, compared to 82% of doctors in an identical study conducted during July 17-20.
The study was conducted by HCD Research using its MediaCurves.com® website during July 17-19, to obtain Americans’ perceptions of a CNN news clip which outlined an FDA committee’s recent concerns regarding acetaminophen, a drug found in several common prescription and non-prescription products.
The study also revealed that nearly half (47%) of members of the general public reported that they are less likely to use products containing acetaminophen, compared to13% of doctors who indicated that they are less likely to use products containing the drug after learning about the FDA warnings.
Among the findings:
“Are you more or less likely to use Acetaminophen products after becoming aware of the FDA’s recent warnings and concerns?”
|
|
Doctors |
Consumers |
|
More likely |
1% |
4% |
|
Less likely |
13% |
47% |
|
No change |
86% |
49% |
“Do you think the FDA should pull Acetaminophen products?”
|
|
Doctors |
Consumers |
|
Yes, both prescription and non-prescription Acetaminophen products |
4% |
17% |
|
Yes, prescription Acetaminophen products only |
6% |
8% |
|
Yes, non-prescription Acetaminophen products only |
3% |
10% |
|
Yes, they should pull only certain products containing Acetaminophen. |
6% |
9% |
|
No, they should not pull any Acetaminophen products |
82% |
56% |
While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. For additional information on HCD Research, access the company’s website at www.hcdi.net.MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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