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American Idol Viewers Think Casey James Should be Eliminated Tonight


Crystal Bowersox continues to out-perform other Idol contestants

Flemington, NJ, May 19, 2010 – A new national study among 4,119 American Idol viewers revealed that Casey James was selected as the contestant who should be eliminated from the competition based on his performance last night.

The study was conducted during May 18-19, by HCD Research using its mediacurves.com website, to obtain American Idol viewers’ perceptions of which contestant should be eliminated on tonight’s results show. HCD Research is conducting a series of studies among a nationally representative sample of Americans, which parallel the American Idol voting to determine the weekly winners based on a democratic, “one person, one vote” methodology.

The studies are being conducted in response to the controversy over the validity of the voting process that is currently used to select the weekly winners. The study results are compared to the actual results of the show each week. To view detailed results visit: www.mediacurves.com/americanidol/idoldemocracy

To register for weekly Idol Democracy studies go to: https://www.hcdsurveys.com/panel/join.cfm?source=idol2010

Crystal Bowersox received 53.1% of the votes, indicating that viewers believe she should advance to the next round of the competition. The contestant with the lowest percentage of votes was Casey James, with 15.3% of the votes. Based on the results of the study, James is the contestant who should be eliminated on tonight’s show.

Among the findings:

Respondents were asked to pick the one contestant that they thought should advance to the next round of the competition:

Contestant

% that voted for contestant to move on

Crystal Bowersox

53.1%

Lee Dewyze

31.6%

Casey James

15.3%

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

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