Flemington, NJ, December 28, 2009 – A new media study among 1007 Americans revealed that the number one celebrity that respondents thought should replace Simon Cowell if he leaves the show “American Idol” was “America’s Got Talent” judge Piers Morgan.
The study was conducted by HCD Research using its MediaCurves.com® website on December 24-28, to obtain Americans’ perceptions of which celebrities, producers, musicians, or other public figures would be a good replacement if “American Idol” judge Simon Cowell were to leave the show. To view detailed results go to: www.mediacurves.com.
The runner up celebrities ranked as the second and third best replacement for Simon were Sean “Diddy” Combs and Quincy Jones, respectively. Other high ranking celebrities nominated to replace Cowell were David Foster, Donny Osmond, Jay Leno, and Jon Bon Jovi.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.