Flemington, NJ, September 21, 2009 – A new national media study among 500 Americans earlier this month revealed that while Fox’s, ‘House’ was the viewers’ choice for best drama series, AMC’s Mad Men took home the Emmy last night at the 61st Annual Emmy Awards.
The study was conducted by HCD Research using its MediaCurves.com® website on September 1, to obtain viewers’ picks among the 2009 Emmy Award nominees. Results were compared to the actual winners from the 61st annual Emmy Awards, which aired last night. To view detailed results go to: www.mediacurves.com.
Although 42% of viewers favored ‘Fox’s House’ for the best drama and 24% favored ABC’s ‘Lost’, the Emmy Award went to AMC’s Mad Men, which was the viewer’s third pick with 13% of the votes.
Among the findings:
On September 1, respondents were provided with a list of all nominated shows, actors and actresses, and asked to pick who they thought should win in each major category at the 61st Annual Emmy Awards, which aired on Sunday, September 20, 2009.
Drama Series Viewer Picks:
*Emmy Winner: Mad Men, AMC
|
|
Total |
|
Big Love, HBO |
7% |
|
Breaking Bad, AMC |
2% |
|
Damages, FX Networks |
4% |
|
Dexter, Showtime |
7% |
|
House, Fox |
42% |
|
Lost, ABC |
24% |
|
Mad Men, AMC |
13% |
Comedy Series Viewer Picks:
*Emmy Winner: 30 Rock, NBC
|
|
Total |
|
Entourage, HBO |
7% |
|
Family Guy, Fox |
16% |
|
Flight of the Conchords, HBO |
3% |
|
How I Met Your Mother, CBS |
24% |
|
The Office, NBC |
23% |
|
30 Rock, NBC |
20% |
|
Weeds, Showtime |
7% |
Actor, Drama Series Viewer Picks:
*Emmy Winner: Bryan Cranston, Breaking Bad, AMC
|
|
Total |
|
Bryan Cranston, Breaking Bad, AMC |
4% |
|
Michael C. Hall, Dexter, Showtime |
10% |
|
Hugh Laurie, House, Fox |
48% |
|
Gabriel Byrne, In Treatment, HBO |
4% |
|
Jon Hamm, Mad Men, AMC |
10% |
|
Simon Baker, The Mentalist, CBS |
24% |
Actress, Drama Series Viewer Picks:
*Emmy Winner: Glenn Close, Damages, FX Networks
|
|
Total |
|
Sally Field, Brothers & Sisters, ABC |
27% |
|
Kyra Sedgwick, The Closer, TNT |
20% |
|
Glenn Close, Damages, FX Networks |
13% |
|
Mariska Hargitay, Law & Order: S.V.U., NBC |
24% |
|
Elisabeth Moss, Mad Men, AMC |
4% |
|
Holly Hunter, Saving Grace, TNT |
12% |
Actor, Comedy Series Picks:
*Emmy Winner: Alec Baldwin, 30 Rock, NBC
|
|
Total |
|
Jim Parsons, The Big Bang Theory, CBS |
11% |
|
Jemaine Clement, Flight of the Conchords, HBO |
4% |
|
Tony Shalhoub, Monk, USA |
22% |
|
Steve Carell, The Office, NBC |
20% |
|
Alec Baldwin, 30 Rock, NBC |
16% |
|
Charlie Sheen, Two and a Half Men, CBS |
27% |
Actress, Comedy Series Viewer Picks:
*Emmy Winner: Toni Collette, United States of Tara, Showtime
|
|
Total |
|
Julia Louis-Dreyfus, The New Adventures of Old Christine, CBS |
26% |
|
Christina Applegate, Samantha Who? ABC |
26% |
|
Sarah Silverman, The Sarah Silverman Program, Comedy Central |
6% |
|
Tina Fey, 30 Rock, NBC |
29% |
|
Toni Collette, United States of Tara, Showtime |
3% |
|
Mary-Louise Parker, Weeds, Showtime |
11% |
Reality Show- Competition Viewer Picks:
*Emmy Winner: The Amazing Race, CBS
|
|
Total |
|
The Amazing Race, CBS |
19% |
|
American Idol, Fox |
28% |
|
Dancing With the Stars, ABC |
27% |
|
Project Runway, Bravo |
9% |
|
Top Chef, Bravo |
17% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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