Flemington, NJ, June 24, 2009 – A new national media study among 311 viewers of Jon and Kate Gosselin’s announcement of their split on their show Monday night revealed that nearly one-third of viewers (31%) reported that they are less likely to watch the show after the announcement.
The study was conducted by HCD Research using its MediaCurves.com® website on June 23, to obtain viewers’ perceptions of the TLC reality show, ‘Jon and Kate Plus 8’ and the announcement of their split, which aired on Monday night’s episode.
The study also revealed that 73% of viewers reported that the reality show has hurt the Gosselin children. More than one-third of respondents (39%) reported that they have a less favorable perception of the TLC network since this season of ‘Jon and Kate Plus 8’ began airing. When asked who they think is primarily to blame for the split, 41% of respondents indicated that Jon and Kate are equally to blame, and 31% reported that the show as well as the fame and media attention that has surrounded the show have contributed to the split.
Among the study findings:
“Are you more or less likely to watch the show now that they have announced their split?”
|
|
Total |
|
More likely |
6% |
|
Less likely |
31% |
|
No change |
64% |
“Overall, do you think the ‘Jon and Kate Plus 8’ show has hurt or helped the 8 Gosselin children?”
|
|
Total |
|
Helped |
9% |
|
Hurt |
73% |
|
Neither help nor hurt |
17% |
“Has your perception of the TLC network changed since this season of ‘Jon and Kate Plus 8’ began airing?”
|
|
Total |
|
Yes, more favorable |
4% |
|
Yes, less favorable |
39% |
|
No change |
57% |
“Who do you think is mostly to blame for the split? Please select only one.”
|
|
Total |
|
Jon |
9% |
|
Kate |
17% |
|
Both Jon and Kate |
41% |
|
The show/the fame surrounding the show |
31% |
|
Other |
3% |
While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
About MediaCurves.com
MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. MediaCurves.com is a service of HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/home.php#/pages/Flemington-NJ/MediaCurves/86691908820?ref=nf
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