Flemington, NJ, February 23, 2009 – A study conducted among 302 viewers after last month’s announcement of the 2009 Academy Award nominations revealed that the results differed from the actual Oscar winners at the Academy Awards last night.
The study was conducted by HCD Research on January 22 to obtain viewers’ perceptions of the 2009 Academy Award nominations. The results of the study were compared to the winners at last night’s 2009 Academy Awards Ceremony.
In the earlier study, viewers selected ‘The Curious Case of Benjamin Button’ as the winner in the category of Best Picture. However, the Academy selected ‘Slumdog Millionaire’ as the winner. Danny Boyle took home the Oscar for ‘Slumdog Millionaire’ in the category of Best Director, yet the popular vote had Ron Howard as the winner for ‘Frost Nixon.’ The viewers’ selections also differed with the Academy vote in the Best Actor category. While the viewers selected Brad Pitt for his role in ‘The Curious Case of Benjamin Button,” the Academy awarded Sean Penn the Oscar for his role in ‘Milk.’
Among the findings:
The following is a list of all the nominees for the 2009 Academy Awards. Please indicate which nominee you would choose as the winner for each the following categories.
Category: Best Picture
* Academy Winner |
Total |
|
'The Curious Case of Benjamin Button' |
41% |
|
'Frost/Nixon' |
13% |
|
'Milk' |
6% |
|
'The Reader' |
9% |
|
* 'Slumdog Millionaire' |
31% |
Category: Best Director
* Academy Winner |
Total |
|
* Danny Boyle, 'Slumdog Millionaire' |
25% |
|
Stephen Daldry, 'The Reader' |
7% |
|
David Fincher, 'The Curious Case of Benjamin Button' |
30% |
|
Ron Howard, 'Frost/Nixon' |
32% |
|
Gus Van Sant, 'Milk' |
5% |
Category: Best Actor
* Academy Winner |
|
|
Richard Jenkins, 'The Visitor' |
5% |
|
Frank Langella, 'Frost/Nixon' |
13% |
|
* Sean Penn, 'Milk' |
22% |
|
Brad Pitt, 'The Curious Case of Benjamin Button' |
43% |
|
Mickey Rourke, 'The Wrestler' |
18% |
Category: Best Actress
* Academy Winner |
Total |
|
Anne Hathaway, 'Rachel Getting Married' |
15% |
|
Angelina Jolie, 'Changeling' |
24% |
|
Melissa Leo, 'Frozen River' |
3% |
|
Meryl Streep, 'Doubt' |
19% |
|
* Kate Winslet, 'The Reader' |
39% |
Category: Best Supporting Actor
* Academy Winner |
Total |
|
Josh Brolin, 'Milk' |
6% |
|
Robert Downey Jr., 'Tropic Thunder' |
13% |
|
Philip Seymour Hoffman, 'Doubt' |
5% |
|
* Heath Ledger, 'The Dark Knight' |
74% |
|
Michael Shannon, 'Revolutionary Road' |
4% |
Category: Best Supporting Actress
* Academy Winner |
Total |
|
Amy Adams, 'Doubt' |
13% |
|
* Penelope Cruz, 'Vicky Cristina Barcelona' |
22% |
|
Viola Davis, 'Doubt' |
10% |
|
Taraji P. Henson, 'The Curious Case of Benjamin Button' |
28% |
|
Marisa Tomei, 'The Wrestler' |
28% |
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
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