Flemington, NJ, January 22, 2009 – A new study conducted among 271 viewers of American Idol’s season premiere last week revealed that viewers were not impressed the new judge, Kara DioGuardi.
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Total (n=271)
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To change up the show / to offer something new for viewers
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79%
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To offer a 4th opinion at the judges table
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37%
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To provide more insight from a songwriting and producing background
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26%
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To eventually replace Paula Abdul
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28%
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To eventually replace Simon Cowell
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2%
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To eventually replace Randy Jackson
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2%
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Other
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4%
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HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.
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