Flemington, NJ, April 27, 2010 – A new media study among 1,629 Americans revealed a significant relationship between tipping and age, with older people tipping less for both good restaurant service and bad service.

The study was conducted during April 23-26 by HCD Research using its MediaCurves.com® website, to obtain information on Americans’ tipping habits when dinning in restaurants. To view detailed results go to: www.mediacurves.com.

When restaurant service is good, respondents 40 years-old and younger reported that they leave an average tip of 19.5% of the total bill, compared to respondents over 40 years-old who reported leaving 18.0% of the total bill. When restaurant service is bad, respondents 40 years-old or younger reported leaving an average tip of 10.1% of the total bill, compared to respondents over 40 years-old who reported leaving 8.6% of the total bill.

A significant relationship was also revealed when comparing the tips left by infrequent and frequent attendees of worship services. When restaurant service is good, frequent worshipers reported that they leave an average tip of 19.3% of the total bill, compared to infrequent worshipers who reported leaving 18.3% of the check. When restaurant service is bad, frequent worshipers reported that they leave an average tip of 10.0% of the total bill compared to infrequent worshipers who reported leaving 9.0% of the check. 

Among the findings:

Please enter the approximate percentage of tip that you leave at a restaurant if the service is good (based on the total bill).

Please enter the approximate percentage of tip that you leave at a restaurant if the service is bad (based on the total bill).

Please enter the approximate percentage of tip that you leave at a restaurant if the service is good (based on the total bill).  

Please enter the approximate percentage of tip that you leave at a restaurant if the service is bad (based on the total bill).

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.