Flemington, NJ, April 26, 2010 – A new media study among 1,192 Americans revealed that on average, Democrats leave larger tips than Republicans and Independents when receiving good and bad service in restaurants.
The study was conducted during April 23-26 by HCD Research using its MediaCurves.com® website, to obtain information on Americans’ tipping habits when dinning in restaurants. To view detailed results go to: www.mediacurves.com.
When restaurant service is good, Democrats reported that they leave an average tip of 19.8% of the total bill while Republicans reported leaving 18.0% and Independents reported leaving 17.9% of the check. When restaurant service is bad, Democrats reported leaving an average tip of 10.8% of the total bill while Republicans left 8.7% and Independents left 8.4% of the check.
Among religious affiliation, Jewish people reported leaving an average tip of 20.8% of the total bill when service is good and 11.4% when service is bad. Christians reported leaving an average of 18.3% of the total bill when service is good and 9.0% when service is bad. Respondents who reported having no religious affiliation were the second highest average tippers in restaurants when the service was good (20.1%) or bad (9.9%).
Among the findings:
Please enter the approximate percentage of tip that you leave at a restaurant if the service is good (based on the total bill).
|
|
Democrat |
Republican |
Independent |
|
Mean |
19.8% |
18.0% |
17.9% |
Please enter the approximate percentage of tip that you leave at a restaurant if the service is bad (based on the total bill).
|
|
Democrat |
Republican |
Independent |
|
Mean |
10.8% |
8.7% |
8.4% |
Please enter the approximate percentage of tip that you leave at a restaurant if the service is good (based on the total bill).
|
|
Christian |
Jewish |
Other |
None |
|
Mean |
18.3% |
20.8% |
17.1% |
20.1 |
Please enter the approximate percentage of tip that you leave at a restaurant if the service is bad (based on the total bill).
|
|
Christian |
Jewish |
Other |
None |
|
Mean |
9.0% |
11.4% |
9.1% |
9.9% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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