Flemington, NJ, April 16, 2010 – A new media study among 306 Americans revealed that the majority (60%) indicated that spanking does not cause aggression in children, after viewing a video highlighting the findings of a recent study on spanking children.
The study was conducted during April 15-16 by HCD Research using its MediaCurves.com® website, to obtain viewers’ perceptions of a news clip featuring the results from a recent study suggesting that spanking may cause aggression and lower IQ scores in children. To view detailed results go to: www.mediacurves.com.
The majority of parents (60%) reported that they have spanked their children. A higher number of parents (85%) indicated that they were spanked as a child, suggesting that the amount of disciplinary spanking has decreased over time. After viewing the video, the majority of parents reported that they were just as likely to spank their children, despite the findings that suggest it may cause aggression and lower IQ scores in children.
Among the findings:
Do you think spanking children causes them to be more aggressive?
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Before Video
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After Video
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Yes
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39%
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40%
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No
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61%
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60%
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Have you ever spanked your child or children?
Were you ever spanked when you were a child?
How has this video affected the likelihood of you spanking your child or children?
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Total
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I am more likely to spank my child or children now
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4%
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|
I am less likely to spank my child or children now
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27%
|
|
I am just as likely to spank my child or children now
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70%
|
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.