Flemington, NJ, November 17, 2009 – A new media study among 332 viewers of a news clip regarding laws in Europe that prevent teenagers from using tanning beds revealed that the majority of viewers (64%) who currently use tanning beds will cut back on indoor tanning after watching the video.
The study was conducted by HCD Research using its MediaCurves.com® website on November 16-17, to obtain viewers’ perceptions of a video clip highlighting the dangers of indoor tanning beds and potential laws to prevent the widespread use of tanning beds in Europe. To view interest curves and detailed results go to: www.mediacurves.com.
After seeing the video, an overwhelming majority of viewers (87%) reported that there should be laws that restrict teenagers under 18 from using tanning beds. In addition, the majority of viewers (81%) indicated that the U.S. government should prosecute stores that allow teenagers to use tanning beds.
Among the findings:
After viewing the video, how will your use of indoor tanning beds change?
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Total
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|
I will tan more often using indoor tanning beds
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6%
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I will tan less often using indoor tanning beds
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64%
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I will continue to use indoor tanning beds the same amount
|
30%
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Do you think there should be laws restricting teenagers under the age of 18 from using indoor tanning beds?
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Before Video
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After Video
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Yes
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75%
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87%
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No
|
25%
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13%
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Should the U.S. government prosecute stores that allow teenagers to use tanning beds as they currently do with alcohol and cigarette selling stores?
While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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