Flemington, NJ, October 15, 2009 – A new media study among 300 female internet users who viewed an informational news clip on the recent popularity of blogging among mothers revealed that over a third (37%) of mothers (with children under the age of 18) use blogs and online forums for advice, product reviews and tips.
The study was conducted by HCD Research using its MediaCurves.com® website on October 13 to evaluate social media and blogging trends among female internet users, specifically looking at mothers with children under the age of 18.
The most popular type of blogging among mothers are ones that offer advice, product reviews and tips (76% of mom bloggers say they partake in this type of blogging). Among blogging moms, 72% report utilizing personal blogs (personal commentary or online diary).
The study also revealed that 91% of mothers use one or more forms of social media. The most popular social media sites used by mothers include Facebook (80%) and MySpace (44%) while blogs and online forums come in third with 37% usage. 77% of self-declared coupon clipper moms say they receive their coupons and promotions through e-mail.
Among the findings:
Please indicate which social media you use.
|
|
Women with children under the age of 18 |
Women without children under the age of 18 |
|
|
80% |
67% |
|
|
37% |
22% |
|
MySpace |
44% |
32% |
|
|
11% |
10% |
|
Blogs/online forums |
37% |
24% |
|
Other |
9% |
12% |
|
None |
9% |
18% |
Please indicate which types of blogs/forums you use, search for, contribute to, etc.
Select all that apply.
|
|
Women with children under the age of 18 |
Women without children under the age of 18 |
|
Personal blogs (personal diary or commentary) |
72% |
69% |
|
Corporate and organizational (internally or externally within a workplace) |
23% |
14% |
|
Genre/niche blogs (by category such as politics, fashion, music, etc.) |
70% |
69% |
|
Blogs that offer advice, product reviews, tips, etc. |
77% |
75% |
|
Other |
5% |
6% |
After viewing this video clip, are you more inclined to use blogs and social media to give and receive advice/reviews on saving money and living efficiently?
|
|
Women with children under 18 |
Women without children under 18 |
|
Yes |
57% |
24% |
|
Somewhat |
33% |
46% |
|
No |
10% |
31% |
Where do you search for and/or receive coupons and information on store specials, sales, etc.?
|
|
Women with children under the age of 18 |
Women without children under the age of 18 |
|
Company websites |
67% |
54% |
|
Email promotions |
77% |
71% |
|
Blogs/forums |
50% |
38% |
|
Social media |
29% |
15% |
|
Newspapers |
84% |
74% |
|
Magazines |
70% |
62% |
|
Flyers |
69% |
67% |
|
Coupon books |
69% |
51% |
|
Television promotions |
34% |
27% |
|
Other |
7% |
12% |
While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
|
 Send This Thread to a Friend |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
