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Viewers Say Vilsack's Apology for Wrongful Firing of Shirley Sherrod Was Sincere


Vilsack Apology
Majority of respondents believe Obama administration must address racism

Viewers Say Vilsack’s Apology for Wrongful Firing of Shirley Sherrod Was Sincere

      -- Majority of respondents believe Obama administration must address racism --

Flemington, NJ, July 27, 2010 – A new media study among 1,000 Americans revealed that the majority of viewers (66%) reported that U.S. Secretary of Agriculture Tom Vilsack’s apology for the wrongful firing of Shirley Sherrod was sincere after viewing the video of his apology.

The study was conducted during July 23 - 26 by HCD Research using its MediaCurves.com® website, to obtain viewers’ perceptions of Tom Vilsack’s apology for the wrongful firing of Shirley Sherrod from her position as Georgia State Director of Rural Development for the U.S. Department of Agriculture. To view detailed results of the study go to: www.mediacurves.com.

Among the findings:

Do you think that Tom Vilsack’s apology was sincere?

 

Total

Yes

65%

No

35%

Do you think that the Obama Administration has addressed problems of racism?

 

Total

Yes,

31%

No

69%

 

 

While viewing the video, participants indicated their perceived levels of sincerity by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

COMMENTS
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RE: Vilsack Apology
by LaurieM (User #59331) on Thursday, July 29, 2010 @ 9:30:42 AM (#6042)
The administration should have never ordered her dismissal without knowing the full facts. However it does show that there is a "no tolerance" policy in effect for racism which is needed. They are on the right road but obviously need to handle things better.
Reply
RE: Vilsack Apology
by pink68 (User #218298) on Thursday, July 29, 2010 @ 9:30:42 AM (#6043)
Good Topic and interesting need to address this issue more it is a big problem in the US.
Reply
RE: Vilsack Apology
by cassdw (User #211756) on Thursday, July 29, 2010 @ 9:30:42 AM (#6044)
Tom Vilsack responded to a situation in a rash manner without having full knowledge of the entire situation. It does show that his administration is trying to address racism, if you look at it from the small picture. However, in light of the actual speech that Ms. Sharrod had given; the over-reactive nature of Mr. Vilsack's firing of Ms. Sharrod shows how scared some people in positions of authority can use their power to cause tremendous harm if not fully informed before making decisions. Many American's use the media (television, in particular) as their only source of information; in doing so, the media is able to bias the American opinion of individuals and situations in any manner that they wish to slant the opinions. It's sad and unfortunate that every person could be a victim of just exactly what happened to Ms. Sharrod, and if further investigation is never brought to light, they could suffer the lifelong impact of such negative and biased reporting.
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RE: Vilsack Apology
by beejee (User #242751) on Thursday, July 29, 2010 @ 9:30:42 AM (#6045)
I think Obama is making a concerted effort to address racism. However, you cannot force a person to change their perception based on the idiotic conduct of others. Also, there is a definite divide between how situations are handled depending on the race of the person in question.
Reply
RE: Vilsack Apology
by shay1234 (User #230725) on Thursday, July 29, 2010 @ 9:30:42 AM (#6046)
I feel as though they should had stood fast on the decision to fire her because of her admission she is a racist .and I do not belive we are better for her being in a higher office , We have to get by the Idea that we have to pay back .We have to come together and treat people regardless of their race whether black white hispanic etc, Special treatment for anyone is wrong .I feel that her statments make her a serious racist and I do not understand the area where she was wronged ,there are areas where she is dangerous to the future of race real equality.Equality does not mean payback or one up It means equal period,
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RE: Vilsack Apology
by StarDust (User #205604) on Thursday, July 29, 2010 @ 9:30:42 AM (#6047)
I can tell by the look in his eye's he is not sincere and is just doing this to save face, I bet if you zoom in on his face you'll see his eye's rolling back in his head ! On the other thing of Obama doing enough about raceisem, I don't think he's done a whole lot. But the thing is that this economy is sooo bad off after having Bush in power for all these years Obama needs to keep his head more into getting the economy in shape and I believe he is doing that.
Reply
RE: Vilsack Apology
by trish7725 (User #242980) on Thursday, July 29, 2010 @ 9:30:42 AM (#6048)
The problem of race can not be done away with by a president. Race is one of this country's problems. We as a people (Americans) need to solve it and move forward. This situation shows racism just went undercover to an extent. It's alive and living in America.
Reply
RE: Vilsack Apology
by reneelw4 (User #243281) on Thursday, July 29, 2010 @ 9:30:42 AM (#6049)
I think racism gets touched on slightly but not like it should. I think obama is doing the best he can in the bad situations that were left by the previous presidents that made a mess. I think there are long standing members of the house that should be fired.
Reply
RE: Vilsack Apology
by Linda J (User #243121) on Thursday, July 29, 2010 @ 9:30:42 AM (#6050)
I do not believe that racism is as big of a problem as the media portrays. The racism that does exist is equally divided. For example blacks against whites as much as white against black. How many times has a white person been belittled, condemned, or fired for something they said that the media took out of context and it has never been corrected much less a public apology issued. I wonder, if Ms. Sherrod had been white would the media have reported that she was taken out of context? Would she have received a public apology, offered another better position or a call from the president? I think not. She would for the rest of her life be labeled a racist, and we would have never known the truth.
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