Flemington, NJ, January 10, 2011– A new media national study among 996 Americans revealed that the majority of Americans still support Michael Vick’s NFL comeback after viewing Tucker Carlson’s comments on a Fox News show.
The study was conducted during January 5-6 by HCD Research and reported on its MediaCurves.com® website, to obtain viewers’ perceptions of Tucker Carlson’s comments during a Fox News show in which he stated that Michael Vick should be executed for torturing dogs.
After viewing the video, respondents slightly increased their support for Michael Vick’s comeback with 56% indicating that he should be allowed to play football compared to 54% prior to viewing the video. However, the majority of respondents (55%) also indicated that President Obama’s pardoning of Michael Vick was wrong after viewing the video clip.
Among the findings:
Do you think it is wrong to allow Michael Vick to play football?
|
|
Americans |
|
|
|
Pre |
Post |
|
Yes |
32% |
35% |
|
No |
54% |
56% |
|
Not sure |
13% |
10% |
Do you think President Barack Obama was wrong for pardoning Michael Vick?
|
|
Americans |
|
|
|
Pre |
Post |
|
Yes |
52% |
55% |
|
No |
30% |
30% |
|
Not sure |
18% |
15% |
While viewing the video, participants indicated their perceived levels of sincerity by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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