Flemington, NJ, June 8, 2011 – A new media study among 1,557 self-reported Democrats, Republicans and Independents revealed that more than half indicated that Congressman Anthony Weiner’s apology for sending lewd photos through Twitter was sincere.
The study was conducted during June 7-8 by HCD Research to obtain viewers’ perceptions of a video in which Anthony Weiner apologized for Tweeting the photos to various women. To view detailed results of the study go to: www.mediacurves.com.
Among the findings:
Do you think that Congressman Weiner’s apology was sincere?
|
All Respondents |
Total |
|
Yes |
51% |
|
No |
49% |
Do you think that Congressman Weiner should resign?
|
Political Affiliation |
Yes |
No |
|
Democrats |
49% |
51% |
|
Republicans |
70% |
30% |
|
Independents |
58% |
42% |
Compared to recent apologies that were studied by HCD Research for their level of sincerity, Congressman Weiner’s apology ranked him in the middle of the pack, placing between David Letterman and Chris Brown:
Aiko Toyoda 67
Tom Vilsak 65
Tiger Woods 60
David Letterman* 60
David Letterman** 60
Anthony Weiner 51
Chris Brown 47
Gordon Brown 38
Elliott Spitzer 30
John Mayer 12
*Bristol Palin comments **Extortion attempt
While viewing the video, participants indicated their perceived levels of sincerity by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site atwww.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisement.
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