Flemington, NJ, February 7, 2007 — HCD Research conducted a study last night among more than 800 Americans to obtain their views on the Snickers “Kiss” ad that aired the night of the Super Bowl.

To view the results of the study go to www.mediacurves.com

Editors/Reporters: For more information on the Super Bowl ad testing, or to speak with Glenn Kessler, managing partner, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).

HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.

If you do not wish to receive email notices regarding promotions from us please open the web address below. http://www.hcdsurveys.com/nocontact/optout.cfm. If you prefer, you may contact us toll free by phone at 888 404-9393, FAX 908 788-7179, email hcd@hcdi.net or write to us at HCD Research, 260 US Highway 202 / 31, Suite 1000, Flemington, NJ 08822. Thank you.