Flemington, NJ, January 26, 2010 – A new media study among 300 viewers of a news clip about the economic stimulus plan put into effect last February revealed that the majority of viewers (63%) reported that they have not personally seen any benefit from the plan’s funding.
The study was conducted during January 25-26 by HCD Research using its MediaCurves.com® website, to obtain viewers’ perceptions of a news clip highlighting how the funding from the economic stimulus plan has been distributed in the past year. To view detailed results go to: www.mediacurves.com.
The overwhelming majority of viewers (80%) reported that they did not believe the claim that the stimulus plan had created two-million new jobs in the United States. In addition, viewers were split on the proposed targeted stimulus plan, with 45% reporting that they were in favor of the new plan and 55% indicating that they were not in favor of the plan.
“Our automated response curves revealed that interest levels among viewers gradually declined as the reporter outlined the differences between phase one and phase two of the stimulus plan,” commented Glenn Kessler, president and CEO, HCD Research.
Among the findings:
Have you personally seen any benefit from the stimulus plan’s funding?
|
|
Total |
|
Yes |
20% |
|
No |
63% |
|
Unsure |
17% |
Do you believe that the U.S. economic stimulus plan has created two-million jobs in the United States?
|
|
Total |
|
Yes |
20% |
|
No |
80% |
Do you support the new targeted stimulus plan which will allocate an additional 154 billion dollars if passed?
|
|
Total |
|
Yes |
45% |
|
No |
55% |
While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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