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Evian's Dancing Babies is Best Ad of 2009


Hyundai
More Videos: Evian
More Videos: Doritos
Evian ad rated most memorable and entertaining by majority of viewers

Flemington, NJ, December 24, 2009 – A new media study among 316 viewers of three commercials from the Wall Street Journal’s list of the top five ads of 2009 revealed that the majority of viewers (67%) rated the Evian ad featuring dancing babies to be the most memorable.

The study was conducted by HCD Research using its MediaCurves.com® website on December 22-23, to obtain viewers’ perceptions of the top ads of the year, as listed by the Wall Street Journal. These ads included the Evian’s dancing babies ad, the Doritos’ crystal ball commercial, and the Hyundai’s assurance program commercial. To view interest curves on each ad and detailed results go to: www.mediacurves.com.

 “Interest levels immediately begin to drastically increase when the stereo is turned on in the Evian commercial and interest remains strong throughout almost all of the ad. The Doritos commercial has peak interest moments when the crystal ball is thrown and the Hyundai commercial caused relatively stagnant interest levels,” explained Glenn Kessler, president and CEO, HCD Research.  

  The majority of viewers (70%) also rated the Evian ad to be the most entertaining. In addition, it was voted as the most effective of the three ads by 44% of viewers. The Evian ad was also rated as the ad most likely to cause viewers to seek more information on the product.

Among the findings: 

Please indicate the likelihood that you will seek more information on the brand/content featured in this commercial. Use a scale of 1-7, where 1 represents “Not At All Likely” and 7 represents “Very Likely.”

 

Mean

Doritos Crystal Ball

3.8

Evian Dancing Babies 

3.9

Hyundai Assurance Program 

3.5

Of the commercials just shown, which one do you feel was most effective?  

 

Total

Hyundai

35%

Doritos

21%

Evian

44%

 

 

 

Of the commercials just shown, which one do you feel was most memorable?  

 

Total

Hyundai

9%

Doritos

24%

Evian

67%

 

 

 

Of the commercials just shown, which one do you feel was most entertaining?  

 

Total

Hyundai

4%

Doritos

26%

Evian

70%

 

 

 

 While viewing the video, participants indicated their perceived levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

COMMENTS
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RE: Best Commercials 2009
by ChristianHulse (User #232287) on Thursday, December 24, 2009 @ 10:29:46 AM (#4161)
Evian was great
Reply
RE: Best Commercials 2009
by candy25 (User #203536) on Thursday, December 24, 2009 @ 10:29:46 AM (#4162)
babies doing an unnatural things kinda creeps me out. i dont like the e trade babies either creepy .the hyundai one was just boring. doritos really captured my attention
Reply
RE: Best Commercials 2009
by dee799 (User #226295) on Thursday, December 24, 2009 @ 10:29:46 AM (#4163)
well i just loved the babies very effective keepme interestered but the doritos was a litle to nasty for all ages to see
Reply
RE: Best Commercials 2009
by changingway (User #201492) on Thursday, December 24, 2009 @ 10:29:46 AM (#4164)
ouch, bet that hurt
Reply
RE: Best Commercials 2009
by Anita1645 (User #221259) on Thursday, December 24, 2009 @ 10:29:46 AM (#4165)
The evian commercial is adorable.
Reply
RE: Best Commercials 2009
by jjzwolle (User #229160) on Thursday, December 24, 2009 @ 10:29:46 AM (#4166)
Evian ad was totally stupid.
Reply
RE: Best Commercials 2009
by roscats (User #225697) on Thursday, December 24, 2009 @ 10:29:46 AM (#4167)
Humor sells better than CGI
Reply
RE: Best Commercials 2009
by pjmcgarrah (User #224125) on Thursday, December 24, 2009 @ 10:29:46 AM (#4168)
not very interesting--sorry. I would not buy any of the products. I spent my time trying to figure out the rollerbabies.
Reply
RE: Best Commercials 2009
by ellielily (User #215724) on Thursday, December 24, 2009 @ 10:29:46 AM (#4169)
I love your surveys ... this one especially was very entertaining. I do feel the commercial for Doritos was very distressing ... but people will remember the name but not necessarily in a favorable way. The babies would have been more effective if cuter "onezies" ... white was just too generic.
Reply
RE: Best Commercials 2009
by SheilaD (User #218928) on Thursday, December 24, 2009 @ 10:29:46 AM (#4170)
The commercial with the babies dancing was okay at first and it did peak the attention, but then it just became monotonous. The crystal ball was funny when the guy hit his boss, but otherwise, a little violent when considering more young people eat them, to me anyway. The Hyundai was subtle but most to the point - it was short and I listened to the message which interesting.
Reply
RE: Best Commercials 2009
by scatus (User #220782) on Thursday, December 24, 2009 @ 10:29:46 AM (#4171)
awful commercials
Reply
RE: Best Commercials 2009
by ssrferrs (User #225353) on Thursday, December 24, 2009 @ 10:29:47 AM (#4172)
I did not find the Dorito ad the least bit funny.
Reply
RE: Best Commercials 2009
by megthrash (User #209302) on Thursday, December 24, 2009 @ 10:29:47 AM (#4173)
great ads but did not really make me want to buy the product
Reply
RE: Best Commercials 2009
by awfink55 (User #216579) on Thursday, December 24, 2009 @ 10:29:47 AM (#4174)
The Evian commerical was FANTASTIC!!! I hope it hits the internet, so everyone has a chance to experience it.
Reply
RE: Best Commercials 2009
by lalala629 (User #204263) on Thursday, December 24, 2009 @ 10:29:47 AM (#4175)
the doritos ad came in a close second- hysterical!
Reply
RE: Best Commercials 2009
by r_gonzalez (User #228337) on Thursday, December 24, 2009 @ 10:29:47 AM (#4176)
thank you, that Evian commerical was GREAT!
Reply
RE: Best Commercials 2009
by cathyhein (User #65330) on Thursday, December 24, 2009 @ 10:29:47 AM (#4177)
That commercial with the rollerblading babies was awesome! Although I don't buy water, i really loved the commercial and would watch it over and over agaIn!
Reply
RE: Best Commercials 2009
by Daisylady (User #99462) on Thursday, December 24, 2009 @ 10:29:47 AM (#4178)
Could not get the baby commerical to set well in my head...but it is one I will remember
Reply
RE: Best Commercials 2009
by sswann46 (User #97922) on Thursday, December 24, 2009 @ 10:29:47 AM (#4179)
babies does not guarantee a favoriable reaction. It if is is completely unbelievable it does not work. Throwing things to get things done does not leave a prositive impression. A true approach is more acceptable but I just am not interested in leasing or buying a vechile.
Reply
RE: Best Commercials 2009
by crazymom (User #203665) on Thursday, December 24, 2009 @ 10:29:47 AM (#4180)
That Doritos commercial was funny as heck, I usually don't laugh out loud, but that was funny. I love those babbies in the Evian commercial, too cute.
Reply
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by Niurka (Anonymous User) on Sunday, October 7, 2012 @ 8:02:59 PM (#8077)
Short, sweet, to the point, FREE-eaxctly as information should be!
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RE: Best Commercials 2009
by eshuler (User #214115) on Thursday, December 24, 2009 @ 10:29:47 AM (#4181)
I'm an old fogie... The RAP music and course slapstick does nothing for me.
Reply
RE: Best Commercials 2009
by Brendasuer (User #66311) on Thursday, December 24, 2009 @ 10:29:47 AM (#4182)
the evian and dorita commercials were silly and stupid
Reply
RE: Best Commercials 2009
by RhemaSayers (User #217684) on Thursday, December 24, 2009 @ 10:29:47 AM (#4183)
While the Evian commercial was very entertaining, I would not buy Evian water simply because it is no better than any other bottled water.
Reply
RE: Best Commercials 2009
by Fayemccallum96 (User #220517) on Thursday, December 24, 2009 @ 10:29:47 AM (#4184)
I did not care for the car commercial. The Doritos deserved a better answer because the color stood out very well.
Reply
RE: Best Commercials 2009
by dougswallypapers (User #211020) on Thursday, December 24, 2009 @ 10:29:47 AM (#4185)
I loved the rollerblading babies it's the funniest
Reply
RE: Best Commercials 2009
by Eileen (User #225692) on Thursday, December 24, 2009 @ 10:29:47 AM (#4186)
Love those roller blading babies!
Reply
RE: Best Commercials 2009
by Steevie1 (User #227283) on Thursday, December 24, 2009 @ 10:29:47 AM (#4187)
love the clever advertising with babies they have good special effects
Reply
RE: Best Commercials 2009
by Chris M (Anonymous User) on Thursday, December 24, 2009 @ 3:53:10 PM (#4188)
This "study" is ridiculous. 316 people viewed three commercials chosen from the Wall Street Journal's top 5. That's a whole lot of junk opinions incorporated in there. I would love to see a wider survey done on something like a top 50 or 100 ads with say a YouTube audience or something of the sort. I'm sure the results would be GREATLY different, but probably more representative of how the public is actually digesting these things.
Reply
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