Flemington, NJ, September 23, 2009 – A new media study among 252 viewers of a recent T.G.I. Friday’s ad which promotes its new Facebook campaign revealed that the majority believe the promotion will increase favorability for the T.G.I. Friday’s brand.

The study was conducted by HCD Research using its MediaCurves.com® website during September 18-22, to obtain consumers’ perceptions of T.G.I. Friday’s Facebook campaign, along with a recent ad which promotes the new campaign. To view interest curves and detailed results go to: www.mediacurves.com. 

After watching the ad, 71% of Facebook users indicated that they would become a “fan” of Friday’s Facebook spokesman, “Woody” to receive the promotional offer of a free Jack Daniel’s hamburger. An overwhelming majority of respondents (91%) reported that the new Facebook promotion will help the T.G.I. Friday’s brand.

Among the findings:

Do you think “Woody” and T.G.I. Fridays’ new Facebook campaign is a gimmick
or a good idea that will increase favorability for the brand? 

Do you think this Facebook campaign will help or hurt the T.G.I. Friday’s brand? 

After viewing this advertisement and learning of this new Facebook campaign, will you now become a fan of “Woody’s” Facebook fan page to receive a free T.G.I. Friday’s Jack Daniels hamburger? 

While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.