Flemington, NJ, July 29, 2008 – A national study conducted among 310 self-reported Republicans, Democrats and independents revealed that all parties believe that the presidential candidates should adopt T. Boone Pickens’ energy concept after viewing his new ad.

The communications research study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion during July 28-29 to obtain Americans’ views on a new energy ad sponsored by T. Boone Pickens in which he endorses alternative energy sources.

While viewing the ad, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were also asked pre- and post-viewing questions. To view agreement curves and detailed results go to: www.mediacurves.com.
Among the study findings:

Do you believe that T. Boone Pickens’ energy concept should be adopted by the presidential candidates?

After Viewing Pickens’ Ad
Democrats                                                     
Yes –   92%                                                    
No –      8%                                        

Republicans                                                   
Yes –   88%                                                    
No –    12%

Independents                                     
Yes –   82%                                                    
No –    18%

Do you believe that T. Boone Pickens’ energy concept is realistic?

After Viewing Pickens’ Ad
Democrats                                                     
Yes –   89%                                                    
No –    11%                                        

Republicans                                                   
Yes –   86%                                                    
No –    14%

Independents                                     
Yes –   84%                                                    
No –    16%

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research; Chris Borick, Ph.D., director of the Muhlenberg College Institute of Public Opinion, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).

HCD Research is a communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based communications research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. For additional information on Muhlenberg College, go to www.muhlenberg.edu.