HCD Research Inc., through its MediaCurves.com® website, is the leader in public perception of topical issues and draws from its MediaCurves™ panel to report on Americans’ perceptions of popular and controversial media events, visual broadcasts, and advertisements.

Utilizing proprietary and patent-pending curve technology, survey participants view and evaluate a video or broadcast of current events by “dial testing” (moving their mouse back and forth on a scale) to indicate, for example, believability or agreement with the video. The responses are compiled and curves are created so that you can see when people agree/disagree or believe/disbelieve what is being said in the video.

Through the MediaCurves.com® website, HCD Research has been conducting studies since 2006 and has been gained national media attention from the Wall Street Journal, New York Times, Washington Post, LA Times, Chicago Tribune, Fox News, MSNBC, NPR, and others for studies including the annual Super Bowl advertising test, Presidential debate comparisons, and brand impact evaluations.

Studies conducted using the MediaCurves™ survey method cover topical areas including healthcare, business, politics, and other national and international news, both for single studies as well as longitudinal studies.  In many cases, data indices have been developed for various topical areas and subject matter.

MediaCurves™ communications research surveys are a service of HCD Research, a company that has many years of experience in developing, executing, and analyzing complex communications research studies.  As a leading marketing and communications research company, HCD Research uses its automated response curves technology as a part of its HCD Advertest™ media communications tool to conduct commissioned studies for businesses and media outlets in the area of advertising effectiveness.  HCD can also use the curves technology for applications in areas of public relations and crisis management, customer service, and more.  To learn more about HCD Research and other services the company provides, click here.